Building links usually constitutes a lion’s share of any SEO strategy within an organization. Implementing a link-building campaign requires lots of time and effort compared to any other SEO approach. That is why the idea of creating an in-house SEO link-building team with a link-building manager is outstanding. The specialists within this team could perform quality manual outreach link building and follow up the backlink profile of your business website. Find out more about how to create an effective SEO team for link building in this article.
What is In-house SEO?
No doubt that each website that promotes business requires optimization for search engines in order to reach a greater audience. Each company decides how these search engine optimization tasks would be performed. These tasks could be outsourced to a dedicated SEO agency that specializes in website promotion on the internet. Otherwise, a dedicated in-house SEO team could be formed for carrying out all the tasks related to SEO.
When a company decides to employ link-building specialists within the organization, it needs to be coordinated properly. Therefore, project management for an in-house SEO team would also be required. A link-building manager will define the SEO team structure and coordinate all the SEO-related procedures.
The variety of tasks performed by SEO team members ranges from link-building operations to writing texts. SEO specialists also find bloggers here to make guest articles for their blogging platforms.
Make Up a Team for Link Building Campaign in 2023
If your company is interested in controlling the success of the business promotion with the help of websites, then setting up an SEO team on-site would be a great solution. It would take some time to create a link-building team, and we will help you by providing the necessary steps for that.
The first thing you should do when starting to create a link-building team is to estimate costs. This should be better done even before the decision to create such a team of professionals.
Usually, a link-building team makes up a part of the marketing team. Consult originstamp.com to learn more about the organizational structure of the marketing department.
Depending on the scope of tasks and their types, you would be able to define how many people are needed for the link-building team. Also, decide whether its members will occupy other SEO-related tasks or will be exclusively focused on link building. This factor would be decisive when thinking of how many people to hire.
Once you have decided upon the needed roles within a link-building team, you can start hiring specialists. The hiring process begins with looking for people through recommendations from colleagues as well as by locating job postings on recruiting platforms.
For making a decent job posting, you should specify everything related to the SEO specialist role. This includes the salary range you can offer for a definite position, a precise description of daily tasks and responsibilities, and expectations from potential candidates. When the matters are made clear, the hiring process will be simplified and accelerated.
Depending on your business goals, the number of specialists to be hired for the link-building team may vary. However, an average link-building team comprises a manager, a content writer, an SEO specialist, and an assistant.
Once the hiring of SEO specialists is completed, the team-building process starts. It includes such basic processes as the acquaintance among team members along with comprehensive training on link-building techniques.
Even though in-house SEO team members already have experience in link-building, they should learn all the innovations in the sphere. This includes manual outreach link-building campaigns, for instance, involving the reseller and partners. Such an approach ensures a light start of the link-building campaign as it helps to get high-quality backlinks immediately.
As a part of the training process, link-building team members should learn how to coordinate efforts within the organization. This includes communication between various departments, obtaining information about the goals the business pursues, and assessing the results of the SEO and link-building specialists’ work.
Invest in SEO Tools
Modern SEO tools are inevitable in the daily work of any link-building specialist. That is why your business should consider costs for SEO tools when planning a budget for link-building activities. There are currently lots of options to choose from ranging from comprehensive all-in-one SEO solutions to dedicated backlink profile-checking tools.
Comprehensive SEO tools such as SEMrush or Ahrefs have many features, among which the monitoring of the backlink profile is available. Such applications allow you to detect whether there are any broken links associated with your website. They also help to determine the quality of backlinks you get and their value for your website. SEO tools are also inevitable when you want to check your competitors’ performance and discover which backlinks they have.
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